BASKETBALL AUSTRALIA UNVEILS NEW VISUAL IDENTITY WITH BRAND REFRESH
Leading creative agency MMR conducted the project working collaboratively with Basketball Australia. The new branding generates a rejuvenated look and feel while retaining the iconic Basketball Australia ball device.
“With the strength of basketball at an all-time high in this country and in the lead-up to what we hope will be a momentous FIBA World Cup campaign for the Boomers, this is a perfect time to refresh and strengthen Basketball Australia’s national identity in the sporting landscape,” said Basketball Australia CEO, Jerril Rechter.
All national teams under the governance of Basketball Australia will receive an updated look as well as the Australian Junior Championships, Australian School Championships logos and other areas of the business including coaching and referees.
The four national senior teams in the Australian Boomers, Chemist Warehouse Australian Opals, Australian Rollers and Australian Gliders will obtain a new green and gold logo – refer below.
The Boomers logo will be unveiled in time for the historic national team games this August ahead of the 2019 FIBA World Cup, when they will take on Canada Basketball and USA Basketball in Perth and Melbourne respectively.
“MMR was thrilled to be given the privilege to design all the new brandmarks for Basketball Australia including its numerous national teams,” said MMR Managing Director, Rob Kennedy.
“To be the agency chosen to work on such iconic sporting brands is an honour and something we are extremely proud to be a part of.”
This announcement comes at an exciting time for Australian basketball following the collaboration between the NBL and Basketball Australia as commercial partners, the appointment of Lauren Jackson as the Head of Women in Basketball, the upcoming FIBA Asia Cup for the Chemist Warehouse Opals and the countdown to the Boomers’ exhibition games against Canada Basketball and USA Basketball in August as well as the FIBA World Cup.
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